Pionetics News

Pionetics Strengthens Management Team as Company Prepares International Product Launch

CFO Draeger, VP Sales & Marketing Thatcher Bring International Management and Sales Distribution Experience

SAN CARLOS, CA, September 18, 2006—Pionetics®, a developer of drinking water treatment products, today announced additions to its senior management team, which will be responsible for executing the company’s product deployment strategy on an international level. Steve Draeger will serve as Pionetics CFO and Bill Thatcher as vice president of Sales and Marketing.

“With Steve and Bill in their respective roles, Pionetics has a top-quality team in place to guide the company forward as we begin to introduce our patented water purification systems in a number of countries around the world,” said Dr. Gordon Mitchard, Pionetics’ CEO. “I am thrilled to be working with such an experienced team, who bring a wealth of international financial management, sales and marketing experience to our company.”

Before joining Pionetics, Mr. Draeger was the CFO for two major U.S. law firms. He also held senior financial leadership positions at consumer products manufacturers S.C. Johnson & Son Inc. and Kohler Co., which included assignments in Africa, Asia, Europe, Latin America, North America and the Middle East. Mr. Draeger earned an MBA from Marquette University and a bachelor’s degree in Finance from University of Wisconsin, Eau Claire.

Mr. Thatcher brings to Pionetics an extensive background in building and managing international partnerships and overseas distribution channels, having lived and worked on three continents. His management experience includes serving as CEO of Globalstar Middle East and as a vice president of Globalstar LLP. Prior to that, he held overseas sales and marketing roles for both Magnavox and Trimble, driving sales growth through distributor and agency networks across Europe and Asia.

About Pionetics
Pionetics® develops and manufactures innovative water treatment products that improve water quality for residential, commercial and industrial applications. Pionetics’ unique, patented, electrically regenerated ion exchange (LINX®) technology utilizes clean, efficient electricity to selectively remove priority pollutants, such as arsenic III and V, nitrate, chromate and other harmful chemical ions, and softens water without the addition of salt. Approximately half the size of traditional reverse osmosis water treatment devices, Pionetics’ water efficient technology wastes one-tenth the water and eliminates the need for hazardous chemicals.

Based in San Carlos, California, Pionetics is privately owned and financially backed by EPCOR Water Services, Firelake Strategic Technology Fund, LP, NGEN Partners, Pangaea Ventures Fund, RockPort Capital Partners, Topspin Partners, and Unilever Technology Ventures Fund BV. For more information, please visit: www.pionetics.com


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