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Pionetics Begins Distribution of Consumer Water Treatment System in China
September 26, 2006
AMSTERDAM, Netherlands, Sept. 26/PRNewswire/—Pionetics®, a developer of drinking water treatment products, today announced that its patented LINX Drinking Water treatment technology is now commercially available in China through its joint venture with Elantec®, a Beijing-based manufacturer and distributor of consumer and industrial water treatment equipment. Elantec®, will market the product to consumers throughout China under its eLINX brand name.
eLINX wastes one-tenth the water of traditional reverse osmosis systems, requires no chemicals, works well under conditions of low water pressure, and the company says it is ideal for the Chinese market where clean water is a rare and expensive commodity. Elantec, projects that it will sell up to 40,000 eLINX units the first year and well over 100,000 in the next. With about 20% of the market, Elantec, is the leading manufacturer and distributor of point of use water treatment systems in China, selling its products through over 8,000 dealers throughout the country.
“The eLINX product launch in China is a very important first step in a broader plan to commercialize our water treatment technology and distribute our products internationally,” said Dr. Gordon Mitchard, Pionetics’ CEO. “We are proud to be working with a prestigious partner like Elantec®, which has well-established sales channels and a stellar reputation in China, one of the world’s largest consumer markets.”
The eLINX Drinking Water System uses Pionetics’ patented electrically regenerated ion exchange technology to deliver better tasting water more efficiently and at a lower cost than traditional reverse osmosis (RO) technology. Rather than requiring the use of harmful chemicals, such as hydrochloric acid or sodium hydroxide. eLINX uses electrically powered ion exchange to remove impurities, including perchlorate, nitrites, nitrates, arsenic III and V, and potassium, along with 90 percent of total dissolved solids.
“Chinese consumers are seeking a reliable and efficient water treatment system to deliver clean drinking water to their families because water purity is a challenge,” said Daniel Wang, CEO of Elantec®. “We are excited to be able to market Pionetics’ unique LINX water treatment technology. It is kind to the environment because it conserves water by limiting the amount of wastewater and does not produce any harmful chemicals.”
Because Pionetics’ de-ionization process is so efficient, the compact eLINX device works well under low water pressure and does not require a booster pump. The product is able to deliver at least 10 times the flow rate compared to other systems, which eliminates the need for a bulky under-sink storage tank that takes up a lot of space and provides a breeding ground for water-borne bacteria. Moreover, eLINX eliminates more hazardous chemicals, such as arsenic, than RO systems.
Maintenance of the eLINX Drinking Water System is more straightforward as well. With two easy-to-replace cartridges, the product can supply the average kitchen with high quality treated water for a year or more.
© RED ORBIT Breaking News